One of the nice this about Roanoke is that it has rural areas as well as downtown and suburb areas. Believe it or not, selling homes in each of these areas is different. When you market homes that are in a more suburb or city setting, options like open houses and other marketing to generate foot traffic to the home are much more effective.
So how does that work when the property is a lake front property? Or a property that is truly rural. Or how about when the property is in a specific area that is desirable that people are looking for?
For these types of properties, online marketing makes much more of a difference.
Let’s take a look at some examples from a couple of other real estate websites:
Here’s one in Fort McMurray Canada. If you look on this site, you will see that some of the areas are quite rural, but they are searched for, so the REALTOR makes sure that it is easy to find them on their site. You can find all of the different areas around Fort McMurray pretty easily. And you can look by price as well. We do the SAME thing on our site!
Here another one. This shows a desirable neighborhood in Lower Mission Kelowna. The whole idea for them on this page is to market the AREA (even though it is IN the main city (Kelowna) the REALTOR is doing a good job of position their clients listings on a page that gets exposure for people looking SPECIFICALLY for homes in Lower Mission (which is a much sought after area up there.) They are working on getting exposure for this page.
So how do we use that to help you here:
Well, put us to the Google test!
You will find us on virtually every major search term ahead of the other REALTORS you might be considering. Whether you are talking about a rural home near Smith Mountain Lake or often searched for neighborhoods such as Ashley Plantation, Hunting Hills or even the smaller outlying areas such as Salem, Google things that people will search for and we usually are on Page 1. We spend a lot of time and effort to get the exposure for our clients.
Exposure sells homes (assuming they are priced right and in good condition). Simple as that.